Sign-Up today for

our new wine club!

Times are changing and we’re doing our best to keep up with the demands of the modern wine enthusiast! Wine clubs across the country are shifting their focus to include a greater emphasis on improved experiences for their members, and we’re no different! We have fun at Cherry Creek and want to offer you a chance to be a part of the very best we have to offer!


How it Works

By signing up for our Wine Club you commit to buying 4 bottles, 3 times per year. These bottles will be picked up from Cherry Creek during 3 “Pick-Up Parties” throughout the year. Pick-Up Parties include: meet & greet with wine-maker and staff, light appetizers, complimentary wine tasting, live music, cellar tours (weather dependent) & much more!


Additional Member Benefits

A custom Cherry Creek Members Only gift, 10% off all wine purchased by the bottle, free wine tastings for you and up to 3 guests per visit, special offer on your birthday, exclusive access to Member Only events including, but not limited to: new releases, wine pairings, small batch bottling runs only available to members, Harvest Helpers dinner, and many more.


Two options, customized to

fit your preferences

Select “Winemaker’s Choice” for a variety of staff favorites; just let us know what types of wine you typically enjoy and we will include our favorites that we know you’ll love too!




“Schoolhouse Classics” for a consistent supply of your favorites. Let us know which Cherry Creek wines you prefer and we will do our best to accommodate your choices, but use our judgment to complete each 4-pack based on your preferences.

Sounds Great!

How do I join?

Fill out our form below and drop it off at the winery, email the form to or call us at 517-592-4663 and sign up over the phone.

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When are the pick-up parties?

Pick-Up parties will be held sometime during the months of March, July, and November. You will receive an email letting you exact dates/times 2-3 weeks ahead of the party. Typically, parties will be held on a Saturday afternoon/evening.


What if I can’t make it to a party?

No problem, we will hold you wine for you. Please stop in as soon as your schedule allows to pick it up. It will be available for up to 6 months, at which time it will be returned to inventory.


How much does it cost?

There is no cost to join; the only obligation is the price of the wine you collect from the pick-up parties. Your card will be charged during the week of the party.


How do I join?

We need all of the information filled out completely before we can put you into the system.


Do I get anything when I sign up?

A staff member will verify that you have completed the entire sign up form, at that time you will be entitled to your complimentary Cherry Creek gift (pair of Logo Glasses). After that check your email for special offers, event invitations and more. If you sign up online or over the phone we will present you with your gift during your next visit.


Can I request specific wines or only get one kind of wine?

Yes, please sign up for the Schoolhouse Classics club, which allows you the ability to pick and choose certain wines. However, please understand that certain wines may be unavailable every so often. If that’s the case we will use our judgment and provide you with something very similar to your original selection. Remember that part of the benefit wine clubs is the opportunity to experience the best of what we have to offer.

11500 Silver Lake Hwy

Brooklyn, MI 49230